Surprising box office success comes from the horror film ‘Haunted 3D: Echoes of the Past,’ which outshined major releases including ‘Main Vaapas Aaunga.’ Director Vikram Bhatt attributes this achievement to a focused and budget-friendly marketing plan that effectively connected with audiences. The film, produced on a limited budget, astoundingly grossed Rs 18.91 crore, illustrating that strategic promotion can yield impressive returns.