‘Marketed like Nirma instead of Nike’: ‘Dhamaal 4’ star Jaaved Jafferi explains why the original ‘Dhamaal’ initially underperformed at the box office before becoming a cult hit

Home Breaking News ‘Marketed like Nirma instead of Nike’: ‘Dhamaal 4’ star Jaaved Jafferi explains why the original ‘Dhamaal’ initially underperformed at the box office before becoming a cult hit
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July 9, 2026July 9, 2026By admin
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Ahead of ‘Dhamaal 4’, Jaaved Jafferi says he’s never nervous before releases and reveals the original ‘Dhamaal’ wasn’t meant to be a franchise—it succeeded later as a cult film. He blames poor marketing for its muted debut, compares it to Star Wars, and calls Dhamaal India’s pioneering movie franchise.