Apple CEO Tim Cook has confirmed price increases across the company’s lineup, calling them “unavoidable” as a global memory chip shortage drives up DRAM and NAND flash storage costs. While the iPhone 18 Pro could reach $1,299 this September, analysts say Macs and iPads may get pricier first due to their different launch cycle. The AI-fuelled chip crunch, with prices set to quadruple by fall, is squeezing Apple’s margins and your wallet.
