Jason Sudeikis will serve as an official FIFA World Cup 2026 ambassador at tonight’s opening ceremony at SoFi Stadium, welcoming fans ahead of the USA vs. Paraguay match. The “Ted Lasso” star also appears in World Cup ad campaigns for Nike and Visa. Apple TV+ will release Ted Lasso Season 4 on August 5, featuring Lasso coaching a second-division women’s team — right after the World Cup final on July 19.